Following in the footsteps of companies like Netflix, which recently ditched Gotham in favour of its own Netflix Sans typeface, Airbnb has partnered with font aficionados Dalton Maag to create “Cereal”.
The way that customers interact with businesses is far different than it used to be, largely due to rising competition. If people aren’t happy with the way that you speak to them or handle their queries, then they have absolutely no qualms about taking their money elsewhere.
Your website is often the first impression your customers have with your brand. It has never been more important to ensure that you deliver an outstanding user experience (UX) to engage and convert people on your site.