What makes our judging process transparent?

Thomas FairbairnThomas FairbairnFebruary 4, 20203min0

A competition is only meaningful when the rules are fair and fairly enforced.

An award should mean something special: it’s a recognition of the hard work that’s gone into your commercial success. At Awards International, we ensure that every trophy is assessed to the same high standards, so if you win, you know it was well-deserved.

First of all, we make all our scoring criteria publicly available. We don’t believe in awards being given out by mysterious academies with utterly opaque methods; no, you need to know the standards against which you’re being assessed. Many finalists choose to structure their presentations around these criteria: Objectives, Stakeholder Engagement, Implementation and so on.

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We also promote the involvement of our judges, so you’ll know exactly who’s assessing each category. Because half your score comes from a live presentation on the day of the Awards Finals, you’ll also have the chance to meet your judges in person. This makes a real difference: it reminds you that our judges are real people who aren’t employees of Awards International!

And finally, every finalist receives a detailed feedback report after the event. This contains your scores, comments from the judges on both your written entry and live presentation, and information on how you performed relative to others in your category. With many other awards programmes, you’ll only find out whether you won. We believe that entering awards should be an educational opportunity, and that those who didn’t win deserve to know how they can improve their entries in the future.

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Thomas Fairbairn

Thomas Fairbairn


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