Why Digital Experience Matters More Than Ever

Thomas FairbairnThomas FairbairnApril 15, 20203min0

We’ve seen some extraordinary examples of digital excellence over the past few weeks.

In recent years, there’s been an increasing shift towards flexible and remote working; now, that process has been sped up. Although many things will return to normal in the coming months, several changes will be here to stay – and greater amounts of remote, digital work will be one of them.

For many companies, UX and CX are even more synonymous than they once were. Companies that once blended online and real-world experiences are now forced to make their website and apps the entirety of the experience. Necessity, they say, is the mother of all invention – and we’re seeing countless examples of companies innovating in these times and becoming true digital natives.

We want to honour these achievements, which is why the UK Digital Experience Awards will be extra special this year. Held entirely online on 16th July, the UK’s top companies will be explaining how they’ve achieved outstanding digital results.

Whether you’re looking to enter or simply hoping to learn from the best, it’s time to get involved! Although the lockdown is likely to end within the next few weeks, people have become much more accustomed to conducting their whole business and personal lives online, so standards are rising as a result. In such a fast-moving environment, it’s more important than ever to know how you’re performing relative to others.

Our customers always learn from their awards experience: every finalist receives a detailed feedback report, and finalists and guests have the chance to watch open presentations at the Awards. And with networking taking place throughout the day, it’s a fantastic chance to learn from each other about creating great digital experiences.

If you’ve been doing great work in this space, recognition is also more important than ever. Your customers deserve to know if you’re one of the country’s top digital performers, and it’s a fantastic morale boost for your staff as well. Plus, if you enter before May 22nd, you can get an early bird discount! 

This is the perfect time to see how far you’ve come, and learn how to take your digital experience to the highest possible level. It’s never been more important.

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Thomas Fairbairn

Thomas Fairbairn


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