Why Entering Awards is Great for Your Marketing Plan

Thomas FairbairnThomas FairbairnJuly 23, 20203min0

There are many benefits to getting involved in our awards programmes, and publicity is certainly one of them. At every stage of your Awards journey, there are real positives for your marketing strategy.

First, there’s the process of writing your entry. This requires you to explain your initiative from first principles, and many of our customers find this process very useful. You might be used to discussing your work with people who already know it, so explaining it to an outside observer is a really beneficial exercise. Writing your entry can help you get a newfound appreciation for the hard work you’ve done, or help you understand it more thoroughly.

If you become a finalist, the same goes for delivering your presentation to the judges. You’ll have to pitch your initiative to the independent panel, who will ask searching questions about the work you’ve done. This forces you to think creatively and explain what you do to somebody who isn’t a colleague or client!

Finalists also get a great deal of social media promotion. We will announce you as a finalist on various platforms, and there is the opportunity to do a free “Finalists Spotlight” interview in the build-up to the Awards – for extra exposure! As we get closer to the event, we will keep reminding people of your participation. You will also receive customised banners to help you publicise your involvement in the Awards.

On the day of the Awards Finals, you’ll be able to get the word out about your company even more, by meeting and connecting with other professionals at the event. We also do video interviews throughout the day, where we’ll ask you about your initiative and experience on the day. And of course, if you win, we will announce that on all our social media accounts as soon as it happens!

All winners will also receive a new set of social media logos and banners to use in marketing materials, so you’re ready to wow your customers with news of your amazing victory!

But as we’ve seen, there are benefits at every stage. You’ll learn something valuable about your organisation in the entry process, and if you’re a finalist you’ll get a lot of exposure and the chance to meet some fascinating people. Winning is just the icing on the cake!

 

The entry deadline for the UK Customer Experience Awards is 7th August – enter now!

 

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Thomas Fairbairn

Thomas Fairbairn


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