About Us
We specialise in running
successful awards programmes
It’s not just part of what we do – it’s everything we do.
Every member of our team strives to provide partners and clients with
the best service and value
by focusing solely on Awards programmes
Who We Are

Organising 11 Awards Programmes in the UK, UAE, Netherlands and Germany, we give much-deserved recognition to outstanding business initiatives.

We believe winning awards creates real possibilities for personal and professional growth, and this is something we want to share throughout the world.

The conference-style structure of our awards, in which finalists present their entries on the same day as the awards ceremony, makes them highly educational and inspirational experiences for everyone involved.

Our main office is located in Stevenage, with other offices in Serbia and Dubai, and a presence in Northern Ireland and Germany.

How We Started

Our CEO Neil Skehel met Don Hales, organiser of several well-known business awards, in 1996. They launched Awards International together in 2008.

Since then, the company has been focused on delivering world-class awards experiences around the globe.

Why We’re Different

We’re a specialist awards company, meaning all of our efforts and expertise go into running the events that matter to you. Our Awards Consultants can answer any question you might have, and everybody – no matter where they finish in the Awards – receives a detailed Feedback Report that can help them refine their strategy going forward.

Our awards are primarily organised by types of Experience – customer, digital, employee and so on – meaning a diverse range of influential companies are in attendance. This cross-sector nature of our Awards leads to a cross-fertilisation of business knowledge, where companies can learn best practice from other industries alongside networking with professionals from their own.

When it comes to judging, we pride ourselves on the fairness and transparency of our criteria, which have been endorsed by Cranfield School of Management, as well as our team of independent judges. We firmly believe that entries should know how they’re being assessed, so our criteria are available online. In recognition of the fairness and integrity we stand for, the Independent Awards Standards Council has given each of our awards the Gold Trust Mark – their highest endorsement.


Awards International in Numbers

We’ve come a long way since the inaugural UK Customer Experience Awards in 2009.

The figures below give you an indication of the effort, creativity and teamwork we’ve put in over the years to deliver our Awards Programmes successfully.

Companies Entered
Initiatives Awarded
Independent Judges
Our Team

Founder & CEO

Neil Skehel

Business Planning and Performance Director

Ivana Kircanski

Managing Director

Borislav Lojpur

Sales Director

Fiona Bentley

Regional Manager Middle East

Aleksandar Ilic

Judging Process & Recruitment Manager

Lisa Bailey

The Judge Club Executive

Ana Belic


Thomas Fairbairn

Awards Consultant

Marija Prokic

Deputy Marketing Manager

Emilija Vacev

Awards Consultant

Milan Nikolic

Marketing Executive, UAE

Marijana Vitas

Judge Consultant

Filip Lampic

Awards Consultant

Kristina Simonovic

Judge Consultant

Vuk Vukanovic

Assistant Editor CXM

Sandra Radlovacki

CX Masterclass Specialist

Danilo Kusmuk

Marketing Executive CXM

Jovana Zivanovic