We’ve just got back into the office after two days at the ExCel Centre – what did we learn at the B2B Marketing Expo?
Forget those micro influencers for now! Customer service, a well-thought-out ‘persona’ and a great logo are the tools to focus on.
Marketing trends are often fleeting, but that doesn’t mean you shouldn’t at least consider them. While some fade within a few months, others stick—and implementing the right ones can do wonders for your business.
Every business wants to get attention. But there are two types of attention: the kind you want, where everybody’s saying how great your company is, and the kind that makes you want to lock your doors, draw the blinds and hope everybody stops noticing you.
Electric car sales are set to rise dramatically in 2019 as rapid growth in the sector is expected to continue.
Today, consumers and business buyers alike expect convenient, relevant, and responsive engagement across every interaction. In the age of the connected customer, marketers — with their deep understanding of customer needs and behavior — are well positioned to take a lead on these broader customer experience initiatives.
Microsoft hid some nice deals in recent email blasts. But if you try to access them now, you’ll be out of luck.
Content marketing is one of the most rapidly changing areas in any industry. As such, it’s imperative to stay up to date on the latest content marketing trends if you’re looking to stay competitive in the marketplace.
The marketing world is changing every day. New tools and technologies emerge, fresh thinkers put new spins on old tactics, and the bar for quality continues to rise as audiences everywhere are exposed to more content in a day than they could possibly process.
In just a couple of months, snow will be on the ground, people will be singing holiday cheers, and businesses will be competing for holiday customers.
E-commerce retailers risk losing Gen Z customers by not providing sufficient shipping options, according to a new report from Neopost Shipping.
The Scottish Gin Society has been given a slap on the wrist by the Advertising Standards Authority (ASA) for being “irresponsible” in its promotion of drinking.
The recent hype surrounding artificial intelligence (AI) and machine learning (ML) is deceiving three in four IT decision makers (75%) into believing the technologies are the silver bullet to solving their cybersecurity challenges.
Spam is the number one source of malware as cybercriminals employ new tactics to catch unsuspecting users.
European electronics and telecoms retailer Dixons Carphone has revealed a hack of its systems in which the intruder/s attempted to compromise 5.9 million payment cards.
Dozens of senators attempted to take swipes at Mark Zuckerberg in his debut on Capitol Hill. None appeared to land a significant blow.
Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website’s search engine optimization and user experience.
What makes for a successful sales call? Here are four characteristics of sales discovery calls that move prospects to the next stage, backed by research.
A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost?
How do you maximize the investment you’re making in sales new hires? Below is a guide to accelerated ramp-up time for your salespeople.
When a prospect answers each of these seemingly basic questions in the affirmative, there’s a subtle compliance tactic in play. Each small buy-in makes it easier to get to the next larger “yes.”