Thomas Fairbairn, Author at Awards International ⋆ Page 2 of 12


Thomas FairbairnSeptember 9, 20202min19430

We’re delighted to announce that we’re partnering with CustomerService.ae for the upcoming Gulf Customer Experience Awards.

CustomerService.ae is the only resource in the GCC region which publishes best practices, expert interviews, in-depth articles and industry reports to enhance customer experience for all types of businesses. It also offers all-in-one social media management, training programs and DIY productivity games for customer service departments.

Aleksandar Ilic, Awards International’s Regional Manager (Middle East) had this to say about the news:

“We are thrilled to have Customer Service AE as a partner for the Gulf Customer Experience Awards 2021. They are the leading publication in the region when it comes to customer service and CX and we couldn’t think of a better partner. After a year like 2020, we all have so many things to celebrate and be thankful for, and I think the categories in this edition of the Awards really reflect that.”

Speaking for CustomerService.ae, Hamza Nasir, Director of Strategic Relations, said:

“We are thrilled to be partnering with Gulf CX Awards where CX professionals can celebrate their achievements, gain insights and learn about the innovation and progress made within the sector. We hope to change the way experiential training programs can shape the future of CX. We look forward to working together.”

You still have until October 22nd to get your early bird deal for the Gulf CX Awards – a saving of 400 AED!

Once again, many thanks to CustomerService.ae for teaming up! We can’t wait to see you in Dubai on February 16th for a memorable celebration of CX excellence!


Thomas FairbairnAugust 21, 20203min13390

We are pleased to announce that EME Outlook Magazine will be a Media Partner at the International Business Excellence Awards 2020.

EME Outlook is a digital and print product aimed at boardroom and hands-on decision-makers across a wide range of industries in the region.

With content compiled by our experienced production team ensuring delivery to the highest standards, they look to promote the latest in engaging news, industry trends and success stories from the length and breadth of both Europe and the Middle East.

The magazine is owned and published by Outlook Publishing, who also produce global business titles, Asia Outlook and Africa Outlook, providing a superb platform for advertisers and media partners to showcase your services and place you in the hands of the continent’s most influential people.

“We are thrilled to have EME Outlook Magazine as our Media Partner for the International Business Excellence Awards 2020,” Aleksandar Ilic, Regional Manager (Middle East) explained. “They do amazing work in highlighting the most important issues in business right now, and we look forward to this partnership as we approach the Awards in November.”

We are happy to have EME Outlook Magazine as our new partner alongisde  Customer Experience Magazine and the Cranfield School of Management.


Sponsoring the International Business Excellence Awards means aligning yourself with leaders in business innovation, and supporting the development of ethical business practice in the Gulf.

For more details on sponsoring our events, click here.

For more stories from Awards International, click here.



Thomas FairbairnAugust 21, 20203min7700

For the International Business Excellence Awards on November 3oth, we’re pleased to announce that we’re partnering with Gulf Property.

Gulf Property is among the UAE’s premier monthly business magazine that covers news primarily related to real estate, construction, tourism and related issues.

Now in their tenth year of publication, Gulf Property offers better and real value to readers. The magazine thrives on providing news and information that its readers are interested in and find real value in.

A team of experts work hard to select a series of topics and issues that are important and close to the hearts of thousands of real estate professionals and investors. People with a wealth of knowledge on real estate and construction have been engaged to provide the real time information and market intelligence report for the readers.

Today, Gulf Property commands a healthy circulation of 20,000 and is available in newspaper and magazine stands, retail outlets, airport lounges and duty-free outlets.

Aleksandar Ilic, Regional Manager (Middle East), had this to say:

We’re thrilled to be partnering with Gulf Property for the upcoming Awards. As an organisation that recognises business excellence, they’re a perfect media partner for this event. We look forward to working together as we approach the big day!


Sponsoring the International Business Excellence Awards means aligning yourself with leaders in business innovation, and supporting the development of ethical business practice in the Gulf.

For more details on sponsoring our events, click here.

For more stories from Awards International, click here.


Thomas FairbairnAugust 21, 20202min12910

We’re delighted to announce that we will be partnering with Amigos do CX for the upcoming International Customer Experience Awards.

The purpose of Amigos do CX is to bring together professionals to discuss and exchange experiences about the Customer Experience market and everything that is linked to customer happiness and success.

They have developed several initiatives: face-to-face meetings, a spreadsheet of national and international courses, a calendar of CX and CS market events, disclosure of members profiles that are seeking for a new job, market job offers, members’ articles and relevant market content. They are also the organisers of the Wow Summit, CX masterclasses, and are co-authors of a book with 33 authors from Brazil, the US and the UK. The group’s goal is to disseminate and evangelize the Customer Experience subject to accelerate market development and inspire people on the subject.

We look forward to welcoming them to the online event on November 30th: we hope you can join us too!

The entry deadline for the International Customer Experience Awards is September 4th – enter today!

Sponsoring the International Customer Experience means aligning yourself with CX leaders and supporting the development of customer experience around the world.

For more details on sponsoring our events, click here.

For more stories from Awards International, click here.


Thomas FairbairnAugust 12, 20202min108590

Picture the scene: the nominees in your category have been read out. The Chair of Judges says the immortal words “And the winner is…” then, you hear your name being read out!

The applause is loud, but sounds almost distant: you’re in shock – in a good way – and the sense of victory is washing over you. Now it’s your chance to say a few words. But what do you say?

When you’re on the stage, you’re communicating with your customers, your team, family and competitors.

To give you some inspiration, we’ve collected together 3 of our favourite acceptance speeches. We hope you enjoy them!


Ben Affleck and Matt Damon, Oscars 1998

This is a great example of the sheer joy that people can feel after winning an award! They’re like two boys in a sweetshop!

Cuba Gooding Jr, Oscars 1997

At our Awards, we don’t cut off speakers with music like this!! But it’s hilarious to see Cuba getting in all of his thank-yous as the music continues to rise.

Bill Murray, Golden Globes 2004

And finally, Bill Murray shows his subversive abilities: here, he refuses to thank anyone for his award!


Entries are open for the International Customer Experience Awards until September 4th – enter now and start practicing your acceptance speech!



Thomas FairbairnAugust 12, 20202min10480

Over the years, we’ve heard thousands of companies sharing their story at our Awards. This process is extremely beneficial: it requires you to look at your work with fresh eyes, and you’ll perhaps gain a newfound appreciation for your efforts.

These stories evolve with the times. And recent times have been very disruptive. Some businesses have been forced to rethink their entire strategies, repositioning themselves in an economy with far less social contact.

Even though this may have been a challenging time for your business, if you’ve proven capable of adapting to the circumstances, that’s a great story to share!

Whether it’s improving your e-commerce operations, designing amazing online experiences or finding new ways to serve your customers, our judges will reward initiatives that show innovation and the ability to realise a strategy successfully. And that includes adaptation!

A particularly good place to share this story is the International Customer Experience Awards. Held fully online on November 19th, these Awards are the highest accolades we offer. In fact, last year we had 31 different countries competing! It will be a truly inspiring day, and a chance to connect with hundreds of professionals who’ve also been working hard to adapt.

Having read many comments from judges over the years, one thing keeps coming across: the judges don’t mind if you faced adversity – they care how you managed to overcome it! So if your business story of 2020 is one of transformation, that’s one we’d love to hear!


The entry deadline for the International Customer Experience Awards is September 4th.




Thomas FairbairnAugust 12, 20203min7850

Excellence is international. 

Whether it’s customer experience or business performance, companies are competing in a global market – and international recognition matters now more than ever. 

At Awards International, we pride ourselves on celebrating the finest business talent. At the moment, we do this by running awards programmes in four different countries, and we’re aiming to be in 50 countries in the next ten years! As we expand into more countries, we want to increase the international dimension of our Awards – which is why we’re introducing the Go International campaign.


How can I “Go International”?

If you triumph in a category at one of our regional awards (for example, the UK Customer Experience Awards) you will be automatically entitled to be short-listed* for one of our international events: the International Customer Experience Awards and the International Business Excellence Awards

At our international events, you’ll be able to meet and compete with companies from all over the world – and have the chance to win the highest accolades we offer! 

If you’re an organisation with global ambitions, this is a fantastic way of showing your customers that you mean business! 


When and where are the International Awards?

This year, we’ll be holding both Awards Live ONLINE from start to finish. Without the need to travel, we look forward to welcoming finalists from a greater number of countries than ever before!

We’ve already run three different awards programmes using videoconferencing software, and it’s been an amazing success. In fact, we had 100% positive feedback for our most recent event, the UK Digital Experience Awards. We can’t wait to bring that same expertise to our biggest Awards programmes.

To find out more about Go International opportunities, get in touch with one of our Awards Consultants today!


International Customer Experience Awards: Book a Call

International Business Excellence Awards: Book a Call





Thomas FairbairnJuly 23, 20203min9460

There are many benefits to getting involved in our awards programmes, and publicity is certainly one of them. At every stage of your Awards journey, there are real positives for your marketing strategy.

First, there’s the process of writing your entry. This requires you to explain your initiative from first principles, and many of our customers find this process very useful. You might be used to discussing your work with people who already know it, so explaining it to an outside observer is a really beneficial exercise. Writing your entry can help you get a newfound appreciation for the hard work you’ve done, or help you understand it more thoroughly.

If you become a finalist, the same goes for delivering your presentation to the judges. You’ll have to pitch your initiative to the independent panel, who will ask searching questions about the work you’ve done. This forces you to think creatively and explain what you do to somebody who isn’t a colleague or client!

Finalists also get a great deal of social media promotion. We will announce you as a finalist on various platforms, and there is the opportunity to do a free “Finalists Spotlight” interview in the build-up to the Awards – for extra exposure! As we get closer to the event, we will keep reminding people of your participation. You will also receive customised banners to help you publicise your involvement in the Awards.

On the day of the Awards Finals, you’ll be able to get the word out about your company even more, by meeting and connecting with other professionals at the event. We also do video interviews throughout the day, where we’ll ask you about your initiative and experience on the day. And of course, if you win, we will announce that on all our social media accounts as soon as it happens!

All winners will also receive a new set of social media logos and banners to use in marketing materials, so you’re ready to wow your customers with news of your amazing victory!

But as we’ve seen, there are benefits at every stage. You’ll learn something valuable about your organisation in the entry process, and if you’re a finalist you’ll get a lot of exposure and the chance to meet some fascinating people. Winning is just the icing on the cake!


The entry deadline for the UK Customer Experience Awards is 7th August – enter now!



Thomas FairbairnJuly 8, 20203min9620

There’s no shortage of amazing music in the world – that’s one thing that’s made lockdown a lot more bearable!

We love to book music acts for our Awards, having featured Heather Small and S-Club in previous years. You’ll have to stay tuned to find out who we book for the UK Customer Experience Awards this October!

These are just a few of the songs I’ve enjoyed during lockdown, and I wanted to share them with you. Hopefully they lift your spirits like they did for me!


1. Belle & Sebastian, For The Price of a Cup of Tea 

From their seminal 2006 album The Life Pursuit, these Scottish indie darlings capture domestic settings very well, and there’s a gentle kindness to their music that I find very uplifting.



2. Arcade Fire, Sprawl II (Mountains Beyond Mountains) 

Concerning the desire to escape the pressures of city life, this song affirms our ability to look beyond difficult circumstances and find hope.



3. Led Zeppelin, The Rain Song

A golden oldie, this one starts with a highly reflective tone that seems to capture the present mood. Towards the end, though, the music breaks, as if sun finally shines through the clouds: “I felt the coldness of my winter/I never thought it would ever go/I cursed the gloom that set upon us/But I know that I love you so.”



For an uplifting celebration of CX excellence, enter the UK Customer Experience Awards. Featuring entertainment, presentations and recognition of extraordinary CX accomplishments, it’s a day that will live long in the memory!