Blog Archives ⋆ Awards International


Awards InternationalFebruary 9, 20232min2920

In view of the terrible events in Türkiye and Syria, we cannot and will not remain silent and passive. Our deepest condolences to all the people affected by this great tragedy.

Awards International will help in anyway possible. Above all else, we strive to be a strong and supportive community, and a good community should be there in times of struggle and hardship.

This is one of those times. Let’s do what we can! Our thoughts and prayers are with the families, relatives, friends and neighbours of all the victims, but we also want to actively provide aid to the people in need.

We will donate to the Save the Children fund and make other contributions. If you want to make a donation, follow the link below.


If you also have an idea how to help, please reach out to us. Those affected need all the help they can get.

On our social media and other communication channels, we will update you on the future actions we take in response to this unprecedented situation. To all the people of Türkiye and Syria, we are with you.


Awards InternationalSeptember 29, 20215min29100

The Gulf Sustainability Awards ’21 has ended. So let’s recap on our Awards Ceremony!

This year, for the first time in 18 months, we were able to organise both the Awards Finals and the Awards Ceremony in-person once more! More than 150 people came to Jumeirah Creekside hotel in Dubai, all in good spirits, happy that we’re face to face again!

The day started with the finalists’ presenting their initiatives to our judging panel. At our Awards Finals, there were more than 80 presentations held and the judges scored them in secret.

In the afternoon, our host and Regional Manager for the Gulf region, Aleksandar Ilic, charmed the crowd with his energetic introduction at the start of the Awards Ceremony.

Next, we heard a speech from Sam Alawiye, the CEO of our Green sponsor, GreenParking. We travelled through time by listening to his motivational speech regarding a different understanding of sustainability. As a man with outstanding results and more than 25 years of experience, he left his listeners with a greater understanding of practical sustainability.

Our next speaker was no less impressive. Renata Liuzzi, our partner from Axis Partners, took the stage and reminded everyone present of the significance of innovation. She explained that dedication and belief in our plans is crucial, motivating us with a simple message – we should always keep in mind to focus on what we WILL do and not what we might do. She then introduced her Masterclass to the audience, a practical course that uses real world examples of successful innovation. This training is based on analysing more than 200 real case studies and proven business practices.

We moved on to planting the indigenous Ghaf trees in collaboration with our media partners, Goumbook, to symbolically contribute to the restoration of the wildlife in the region. We’re always happy to land a hand to Goumbook with their Green ideas.

As the evening drew to the end, there was an outburst of emotions! Tensions were high and the the energy levels were through the roof as we announced our GSA ’21 winners. This year, we had 16 categories. To see the winners of each category, click here. We would like to thank all our finalists and remind them that being a finalist at the Awards is a victory in its own way.

To see how it was at Awards Ceremony, check out the Galery.

The overall winner of the Gulf Sustainability Awards ’21 is… Majid AL Futtaim Hotels. Massive congratulations on their hard work. Enjoy your victory, you’ve earned it!

And thus we’ve come to the very end of the Gulf Sustainability Awards ’21. There’s always a dash of sadness when good things come to an end, but just like in nature – the end of this cycle just means that another one is beginning soon!

On behalf of the Awards International Dream Team, we are proud to have had you with us on this occasion. We hope that memories from the event will bring a smile to your face, as it will certainly make us smile. Goodbye until next year!


Thomas FairbairnJune 9, 20215min37730

EU citizens will be pleased to hear that a vaccine passport is not far away. 

Although certain European countries have already issued passports, the EU Commission has completed its procedures for the launch of the continent-wide certificate, and it’s now up to member states to implement it in their countries. And this will be happening in all member states by July 1.  

 “When travelling, every Digital Green Certificate holder will have the same rights as citizens of the visited member state who have been vaccinated, tested or recovered,” said the Commission.  

 The certificate, issued digitally or in paper form, contains information on when the vaccine was administered, who manufactured it, and other information that border agents should know. It’s hoped these documents will enable widespread travel across Europe once more – without the need for quarantining or testing.  

For our European finalists, this will be welcome news. But what about the UK?  

Well, the NHS app currently has a feature that shows your vaccination status. But there aren’t many countries that accept this at border control.  

Over the weekend, former prime minister Tony Blair advocated for comprehensive biometric passports, but he faced a lukewarm reception from the British media. In his interview with Blair, the BBC’s Andrew Marr condemned the plans as “unworkable” and “ID cards by the back door.”  

There has also been concern about what vaccine passports mean for social inclusion. Susan Michie, a health psychology professor at University College London, said, “the idea of vaccine passports when not everyone has been offered the vaccination and when there are disparities that have not been adequately addressed is very problematic. It is likely to increase social divisions between different sectors of society.” 

The UK government will likely require proof of vaccination for large live events, such as music festivals, but not for smaller-scale venues like pubs. And there are no signs yet that a comprehensive vaccine passport, such as the one being issued in the EU, will be official policy in Britain.  

What do you think about this? Do you believe vaccine passports are a sensible use of digital or are they unfair? Email with your views!  

We’re currently in the booking phase for the International Digital Experience Awards – get your tickets now! 












Thomas FairbairnJune 9, 20215min20820

Last weekend, finance ministers from the G7 reached a historic deal on global tax policy. 

At a summit in Cornwall, they agreed to close loopholes that allow multinational corporations to massively reduce their tax bill. Historically, organisations have achieved this by headquartering corporations in a low-tax economy – but the new deal would require companies to pay taxes in the jurisdictions where they make their sales. 

The G7 accord also pushed for a global minimum corporation tax rate of 15%, which aims to end the “race to the bottom” that has taken hold in recent years. With such a minimum in place, it would no longer make sense to headquarter operations in places like Bermuda or the Cayman Islands. 

This news is a victory for global tax reform campaigners. They have long argued that we need international co-operation to ensure that companies pay their fair share and make proper contributions to post-pandemic rebuilding. But experts are questioning whether this truly marks the end of the “zero tax” era. 

After all, this deal was only agreed upon by G7 member states. They still need to convince the G20, who are meeting in Venice next month, and after that, there remains a steep hill to climb before global consensus becomes a reality. 

If the deal goes through, what will it mean for business? Well, for most, it won’t make a difference: ordinary SMEs and even larger corporations tend to pay the appropriate level of corporation tax already. The companies hit would be the likes of Amazon, Google and Apple: companies with a global presence that can shift their profits around the world. Whether they will pay more and whether the proposed changes negatively impact consumers through higher prices remains to be seen. Nevertheless, last week’s G7 accord is a major step forward. 

One thing is certain: the business landscape is shifting, and it’s more important than ever to stay up to date on the latest developments. Book your place at the UK Business Awards to find out what the country’s top organisations are up to! And remember: there’s a discount if you book your place before June 21! 










Awards InternationalJuly 10, 20202min29970

Customer Experience Professional Association (CXPA) and Awards International are pleased to announce they have become Global Partners in Advancing CX. By supporting both companies’ values and services they will work together on various campaigns that will deliver insights and knowledge for all Customer Experience practitioners and professionals.

‘’It’s a pleasure to collaborate with CXPA. We had a few campaigns together in the past, but being a Global Partner in Advancing CX will have a great value for our customers’’ said Neil Skehel, Founder and CEO of Awards International.

One of the events Awards International and CXPA will collaborate together is CXTrendTalks, a mini-conference organised by Awards International alongside the UK Customer Experience Awards. CXPA will talk about CX by sharing insights from their long-standing experience and expertise.

‘’Awards International and CXPA share a passion for advancing the discipline of Customer Experience by spotlighting success stories and encouraging continual improvement’’ – said Greg Melia, CAE, CXPA’s CEO.

Both companies have been working on improving CX in industry and commerce and through this collaboration will offer even more possibilities for enhancing your customer experience practice.

For more information and dates about future campaigns follow Awards International and CXPA on their social media profiles.

Awards International believes winning their CXA awards creates wonderful possibilities for personal and professional growth. This is something they aim to share more and more throughout the world as they grow over the next ten years.

Founded in 2011, the Customer Experience Professionals Association is the premier global non-profit organization dedicated to the advancement and cultivation of the Customer Experience profession.


Thomas FairbairnFebruary 18, 20207min38490

With the entry deadline for the Gulf Sustainability and CSR Awards fast approaching, we’re keen to look into how others are raising awareness of environmental issues. And the work of one London artist is a fascinating example.

An interactive installation is helping residents of one of Europe’s worst cities for air quality learn more about what they are breathing, and educate on steps to improve the environment for all residents.

The Pollution Pavillion was erected last month in London’s iconic Covent Garden Piazza, and is set to return to the city this spring when it will take up residence in Grosvenor Square.

Featuring huge balloons that change colour to reflect the level of Nitrogen Dioxide (NO2) at five different points across London, the Pavillion provides a stark visualisation of the risk to human health caused by NO2, which has been linked to asthma, cancer, and reduced life expectancy.

A 2018 study commissioned by Greenpeace ranked London the third-worst European capital for air quality, ahead of Moscow and Rome.

The brainchild of environmental charity Hubbub and Grosvenor Britain & Ireland to promote their #AirWeShare campaign, the new installation was designed by members of creative collective Climate and Cities, which aims to encourager those who interact with the Pavillion to contact their MPs and lobby for measures to improve air quality.

One of the designers involved with the Pollution Pavillion is Rebecca Lardeur, who told us about the reaction to the installation, and the importance of visualising air quality levels in order to motivate the public to demand better.

Originally from Paris, Rebecca said her collective’s goal is to offer city dwellers the opportunity to see what cannot normally be seen in regards to their air.

“The public is invited to come and interact with five buttons, linked to five different monitoring stations in different parts of London – such as main roads and parks. Users press the buttons and the colours of the balloon will change accordingly,” Rebecca explained.

“The piece uses nitrogen dioxide data provided by Kings College. When you click you have a centre that knows the data, and its relation to the World Health Organisation NO2 levels – it would be blue if below, pink if above, and half pink, half blue if it was on the limit.

“We are trying to allow people to visualise what normally can’t be seen, but can impact their health and wellbeing.”

Many visitors to the installation during its Covent Garden stint were unsurprised at the levels of NO2, Rebecca revealed, showing that many people are already aware of air quality issues, while others were shocked at what they saw.

Despite its serious message, the project was also a chance for visitors to have fun, with many children loving the interactive nature of the installation, and people happily posing for selfies with the balloons.

“The lowest recorded NO2 area was Richmond, and we had visitors from Richmond very happy about that,” added Rebecca, whose previous work has also focussed on climate and environmental issues.

A Masters graduate of London’s Royal College of Art, Rebecca is keen to emphasise the risks to things we take for granted, such as access to clean drinking water, resulting from climate change.

Her Masters project looked at the impact of global warming and biodiversity loss – two factors set to have a dramatic effect on day-to-day living.

“The Pollution Pavillion was commissioned by Hubbub, so there were always people from the charity on hand to discuss the installation, and to encourage people to send letters to their MPs and ask for more policy change regarding air quality,” Rebecca continued.

“They also offered tips on avoiding nitrogen dioxide, such as avoiding congested roads and choosing back roads, for example, where the NO2 levels are lower.”

“The reality is that NO2 is a mostly human-made gas resulting from the burning of fossil fuels, such as in cars and heating. It’s not a greenhouse gas, so it’s not causing climate temperature to rise, but it is extremely toxic to humans, and can cause lung problems, and trigger issues in people with asthma, for example.

“Unfortunately, research shows that it’s bad for other organs in the body.”

Other areas the Climate and Cities collective is keen to highlight in future projects include the ecological impact of cloud computing, resulting from the enormous amounts of energy required to run, and effectively cool, data centres.

“The energy required to cool these is so much that there are plans to build data centres underwater in order to cool them more effectively and at less cost to the environment,” Rebecca explained.

“Our vision as a collective is that climate change is happening and a lot of us don’t know what it means or how to adapt – our work explores ways in which we can all make a difference to the environment, and to our own health.”


If your company has been doing great work for the environment, enter the Gulf Sustainability and CSR Awards today!