Awards InternationalBusinesses use loyalty schemes, free gifts and other perks to reward customers for their loyalty. However, these schemes often clash with the way consumer behaviour has evolved.
Businesses use loyalty schemes, free gifts and other perks to reward customers for their loyalty. However, these schemes often clash with the way consumer behaviour has evolved.
In today’s market, customers don’t have to be loyal. They have endless choices and a nonstop stream of information at their fingertips to help them find the latest brand and product information.
Business executives have always been under pressure to generate growth, and today’s fast-moving and competitive business environment do not make that any easier.
Customers are becoming more aware of outdated marketing techniques and are demanding a more genuine approach from their favourite brands.
New research reveals that a lack of connected planning is resulting in missed opportunities for UK businesses