The way that customers interact with businesses is far different than it used to be, largely due to rising competition. If people aren’t happy with the way that you speak to them or handle their queries, then they have absolutely no qualms about taking their money elsewhere.
Every business and CEO likes to think that they always put the customer first, but the hard truth is that there is a huge disconnect between what businesses believe they are offering and what customers feel they are actually receiving.
Just by googling customer experience, thousands of results appear that are a mouse-click away. The problem, however, lies with the fact that too few companies have a serious, well-thought, and honest approach when it comes to CX.