Awards InternationalBusinesses use loyalty schemes, free gifts and other perks to reward customers for their loyalty. However, these schemes often clash with the way consumer behaviour has evolved.
Businesses use loyalty schemes, free gifts and other perks to reward customers for their loyalty. However, these schemes often clash with the way consumer behaviour has evolved.
In today’s market, customers don’t have to be loyal. They have endless choices and a nonstop stream of information at their fingertips to help them find the latest brand and product information.
Improving the CX of a company typically relies on listening to customer complaints, creating hotlines, offering surveys, looking at sales results, making calls, pounding the pavement, connecting on social, sitting in a store – the works.