City Suite 3

0915 – 0945



Christina Liciaga

Head of Customer Service, HSBC UK Retail Bank & Wealth Management

Entrepreneur turned international finance executive with experience in emerging and mature markets across Asia, Europe, Latin and North America.

I’m a passionate leader who builds and transforms teams through authenticity and curiosity, whether a team of 10 or 500+. I lead teams to embrace innovation, embed change, and deliver commercial growth; translating strategy into reality.

I currently lead Customer Service for HSBC UK Retail Bank and Wealth Management overseeing complaints and service recovery, root cause analysis and customer insight, as well as being the customer advocate who drives initiatives and interventions to make our customers better off everyday.

Prior experience includes High Net Worth business development, advising large corporates on people-first post-merger integration opportunities, restructuring multinational global portfolios, developing client segmentation strategies, designing and delivering digital lifestyle solutions, and building and leading the global award-winning wealth proposition, Jade by HSBC Premier.

As someone who believes that with opportunity comes responsibility, a lot of my time is spent giving back and lifting up.

Board Member. Mentor. Inclusion Advocate and Ally.